New Yorker editor David Remnick discusses the magazine’s new blog series as a mechanism to solve one of his reader’s biggest problems: the inevitable guilt they feel at not having time to digest all the material in every weekly issue:
One of the common complaints of even the most loyal readers of The New Yorker—trust me, I’ve heard them all!—is that the issues tend to stack up, physically or digitally, and “that makes me feel guilty.” But that’s part of the idea—the too-muchness, not the guilt. The hope is that you’ll read some things right away but sometimes you’ll stumble on a piece of writing long after it’s come out in the magazine, an act of serendipity. To help that process along, perhaps, we’re initiating a weekly feature in which, every Friday afternoon, various people at the magazine—writers, editors, artists, and other kibitzers—press on you a favorite from the past.
The Atlantic recently published a wonderful interview with Jim Whittaker, the first American to summit Everest. He discusses what makes a “life well lived”. Things like pushing the boundaries of your comfort zone to explore more about yourself and the world. He also offers some touching reflections on nature.
Technological change is sometimes so swift that the we can watch industries emerge and unfold petal by petal. Manufacturing is going through just such a change.
The McKinsey Global Institute examines the most economically disruptive technologies to develop during the coming 10-12 years. Slide 11 lists them all on the Table of Contents. Candidates include the mobile Internet, the Internet of Things, genomics, 3D printing, and more.
Mobile devices are becoming the primary computing devices now that they pack the power to perform many of the things that people previously did on their PCs. Nowhere is this more evident than in e-commerce where mobile devices now account for more than 30 percent of all e-commerce shopping sessions. That percentage is more than doubling year over year, meaning that by the 2013 holiday shopping season, mobile devices will likely account for more than half of all e-commerce shopping.
Codecademy reveals a rad video that uses story to inspire people to code.
I just stumbled on this research that Google published in August about the state of media consumption. While the general insights are well understood by most marketers, I think, the data are no less fascinating.
The splintering of media will only accelerate competition in the digital space. Companies must reinvent their product and distribution strategies to match their target’s shifting usage of TV, phone, tablet, PC, and whatever the hell comes after all that.
During a visit to sunny, technicolor San Francisco last weekend, my friend Dan and I argued about why analog ad dollars have been so slow to shift to digital, when theoretically digital allocates spend more efficiently as it offers clearer metrics and better targeting opportunities.
Both being media junkies, we landed on a ton of reasons, from the fragmentation of audiences to the lack of compelling ad formats to the dispersion of consumer data and behavior across so many platforms.
All these factors are at work, but I think the main reason is simpler: People hate to spend money on what they don’t understand. When you consider how variegated and protean the digital landscape is - just the display market, mind you, let alone search or social - it’s no wonder agencies and brands got off to a sluggish start. They need to hire new specialists every 6 months just to keep up with the changes.
Silicon Valley and Madison Avenue are skilled at building wildly fanciful digital products. In our arms race to design features, have we forgotten the customer?