According to Jonah Sachs, author of Story Wars, marketers are the myth-makers of the modern day. This video positions marketing as the most powerful storytelling tool and potentially the most important communication tactic available today. If true, this video also underscores how consumerism have partially displaced the religious myths that guided us for so many centuries.

It’s not enough for brands to be top of mind; today, they have to be "friend of mine". How can brand’s tell stories that move people, that make their audience the heroes, that build emotional connections? 

Read LinkedIn’s blog post, which I linked to above, to learn how, and watch this video in their latest "Imagine" campaign. LinkedIn, where I work, is doing some amazing things to tell stories about the people who use — or one day might use — its services to harness their passions and achieve their dreams. 

As I read this moving obit and reflect on my own reading of One Hundred Years of Solitude, I’m reminded of what makes the late master so great, and how I’d endeavor to live as he did:

1. Be unyielding in your passion

2. Be diligent in your focus on and practice of your craft

3. Cultivate a rich imagination fed by the wonder that surrounds you.


This is my favorite thing I have ever seen on the internet.

Dale Hanson is a hero and a stand-up guy. Way to go Texas, for having the best sports anchor in America.

"The arc of the moral universe is long, but it bends towards freedom." -Martin Luther King

In case you can’t be bothered to watch this video — an old straight white dude from Texas, a sports anchor, calls out the whole NFL for allowing men to commit acts of violence and violence against women, but being completely close-minded about Michael Sam announcing he’s gay. AND HE QUOTES AUDRE LORDE.

We’re getting there.  This is real.  When men like this stand up for men like Michael Sam — it makes a goddamn difference.

(via evangotlib)

The New Yorker leverages the Web to relieve reader “guilt”

New Yorker editor David Remnick discusses the magazine’s new blog series as a mechanism to solve one of his reader’s biggest problems: the inevitable guilt they feel at not having time to digest all the material in every weekly issue:

One of the common complaints of even the most loyal readers of The New Yorker—trust me, I’ve heard them all!—is that the issues tend to stack up, physically or digitally, and “that makes me feel guilty.” But that’s part of the idea—the too-muchness, not the guilt. The hope is that you’ll read some things right away but sometimes you’ll stumble on a piece of writing long after it’s come out in the magazine, an act of serendipity. To help that process along, perhaps, we’re initiating a weekly feature in which, every Friday afternoon, various people at the magazine—writers, editors, artists, and other kibitzers—press on you a favorite from the past.

The Atlantic recently published a wonderful interview with Jim Whittaker, the first American to summit Everest. He discusses what makes a “life well lived”. Things like pushing the boundaries of your comfort zone to explore more about yourself and the world. He also offers some touching reflections on nature.

Technological change is sometimes so swift that the we can watch industries emerge and unfold petal by petal. Manufacturing is going through just such a change. 

The 12 most disruptive technologies of the next decade

The McKinsey Global Institute examines the most economically disruptive technologies to develop during the coming 10-12 years. Slide 11 lists them all on the Table of Contents. Candidates include the mobile Internet, the Internet of Things, genomics, 3D printing, and more. 

Fascinating stat: Mobile’s growing share of e-commerce

TechCrunch reports: 

Mobile devices are becoming the primary computing devices now that they pack the power to perform many of the things that people previously did on their PCs. Nowhere is this more evident than in e-commerce where mobile devices now account for more than 30 percent of all e-commerce shopping sessions. That percentage is more than doubling year over year, meaning that by the 2013 holiday shopping season, mobile devices will likely account for more than half of all e-commerce shopping.

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