February 2012
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WatchStarbucks redesigned its logo last year, in line with its 40th anniversary. But I never saw this great video where Howard Schultz talks about the reinvention of the siren icon and what it means for the brand’s future. Cool!
Of course, the redesign also signals that Starbucks has become so ubiquitous, so familiar, that there’s no need to include the words “Starbucks” and...
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“One study from Duke University estimated that habits, rather than conscious...”
– The New York Times, “How Companies Learn Your Secrets”
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