It’s been awhile since I shined the spotlight on good branded entertainment. This ski film, sponsored naturally by North Face (and featuring a ton of North Face gear) is worth watching 10 times. As the filmmaker says, it’s really the antithesis of a normal ski film, in that the story is really about how this band of athletes hiked 10 days to the summit of a 17,000’ peak in Alaska, only to ski down after their grueling expedition up the trail with boards and skis strapped to their backs. The film is about the struggle, not so much about epic rides and big air. Though there’s a little of that, too. Fantastic camera work and editing, particularly on the motion graphics.