Andrew J Kaplan : Authentic, emotive marketing from Facebook. From...

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Digital media fanatic with a love of content, technology and culture. I've spent most of my career in sales and biz dev for a Bay Area online video agency, and I'm currently an MBA candidate at the University of Michigan's Ross School of Business.

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May 11, 2011 13 notes

Authentic, emotive marketing from Facebook. From the company:

On April 27, 2011, dozens of tornadoes touched down in the Southern United States. Debris, documents and photos were scattered for hundreds of miles. A woman created a Facebook Page to reunite storm survivors with their memories.

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